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Q1 US Prestige Beauty Sales Rise 16%, Mass Posts 10% Gain

Gains over Q1 2022 show the market’s “resiliency and unfaltering position as an indispensable category,” according to Circana’s Larissa Jensen.

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By: Christine Esposito

Editor-in-Chief

In the first quarter of 2023, US prestige beauty industry sales reached $6.6 billion, a 16% increase versus Q1 2022, according to point-of-sale data from Circana (formerly IRI and The NPD Group). The mass beauty market generated sales of $7.0 billion and grew 10%, according to Circana’s research.   “Following a stellar 2022, the beauty industry continues to bask in the glow of growing sales,” said Larissa Jensen, beauty industry advisor at Circana. “The first quarter results reinforce beaut...

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